Engagement
Cohort Behavior Study
Focused studies of defined groups—students, migrant workers, multi-SIM households—tracing how usage and tenure shift across seasons and life events in southern Vietnam.
For Commercial strategy and prepaid product teams
Result Narrative plus visuals explaining how a named cohort behaves across a defined window
Format Single-study engagement with visual appendix
Duration 4–6 weeks
Location Can Tho with optional field interviews
Pricing Quote based on cohort count and interview scope
Led by Willowcore research lead
Included
- Cohort definition workshop
- Behavioral timelines and usage heat maps
- Optional 8–12 structured interviews with frontline staff
- Presentation deck for internal stakeholders
Outside this scope
- Mass subscriber surveys without separate scoping
- Regulatory filings prepared on your behalf
How the work unfolds
- Define cohort boundaries and hypotheses
- Blend extracts with qualitative notes
- Present findings and hand over source tables
Preparation
Clear cohort rules and access to frontline supervisors if interviews are included
Constraints
Interview travel outside the Delta is billed separately